How did we do?
WeBee's ambitious expansion plans necessitated an emphasis on both brand recognition and lead generation at scale. Here is how Bixpand improved lead generation and sales for WeBee Technologies.
WeBee Technologies is a small firm that provides customers all over the world with its various information technology services. They decided to launch a marketing campaign and implement a sales interaction platform in order to reach a wider audience and produce more leads. Fortunately, it was none other than Bixpand!.
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Industry
Information Technology and Services
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Client Name
WeBee Technologies
The Stuggles
Before the Bixpand: Struggling to Generate Leads and Attract Customers.
WeBee Technologies had a hard time drawing in new clients and producing quality leads prior to launching their digital marketing campaign and introducing their sales interaction platform. Very few people visited their site, and they were barely noticeable on social media. It was for this reason that their efforts to advertise to their intended demographic fell flat.
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Marketing
Generating Leads
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Sales Conversion
2%
The Solution Approach
Our team of experts employed strategies including social media marketing, SEO, email marketing, and website design to help WeBee Technologies increase its number of leads and the number of clients it attracts.
We developed a whole social media strategy, which included both promotional content showing the company's offerings and regular articles including helpful tips and information relating to IT services. Also, we worked to improve the site's visibility in organic search results for terms linked to IT services.
In addition, we initiated an email marketing campaign via which we spoke with potential clients and offered them special deals and other incentives. Finally, we revamped the business's website to make it easier to navigate and more aesthetically pleasing overall, with the goal of increasing visitors' stickiness on the site and their interest in the company's offerings.
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Solution
Email Marketing Campaign
The Actions
The Sales Engagement Platform: Streamlining and Automating the Sales Process.
Actually that’s where the real miracle took place for us. WeBee implemented Bixpand's sales interaction platform, which simplified and automated their operations. This led to higher conversion rates as SDRs were more productive and concentrated on closing more deals. They were able to handle prospects, send out personalized emails and texts on schedule, and analyse performance statistics to fine-tune their approach to sales thanks to the platform.
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Web traffic
50% Increase
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Conversion Rate
15% Increase
The Result
The Results: A 50% Increase in Website Traffic and a 15% Increase in Conversion Rates .
WeBee Technologies' website traffic and lead generation skyrocketed as a result of our team's marketing initiatives and their use of our sales engagement platform (The count was 323 while writing this case study).
The campaign had an immediate and dramatic impact, increasing the company's website traffic by 50% and yielding twice as many leads in the first month as in the previous month. The sales engagement tool also increased their conversion rate by 15%, allowing them to clinch more business.
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Industry
Information Technology and Services
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Client Name
WeBee Technologies
The Conclusion
A Successful Lead Generation Campaign and Sales Engagement Platform for WeBee Technologies.
Our digital marketing campaign for WeBee Technologies and the sales engagement platform we built for them were both hugely successful. As a result of their efforts, the company was able to expand its revenue and number of customers.